Brand sheet 3.0

Private cloud.
invite-only.

Covert Cloud hosts covert-gpt and a shared development environment for a small group of collaborators. The identity is a strict grid, one red, and black bars that hide things in plain sight.

The mark

Morse-cut cloud, two C’s rising out of the bar, slit eyes.
Covert Cloud mark
Covert Cloud mark on ink
Covert Cloud mark in one colour

Sizes

Three cuts. Full above 40px; medium 21–40px (fewer, thicker lines); small 20px and under (five bold rows, heaviest C’s).

16
20
32
40
64
128

Lockups

Covert Cloud
Covert Cloud
Covert Cloud Docs

Clear space: the bar’s height on every side. Minimum size 16px.

Files

Stable URLs under /brand/.
mark.svgPrimary mark, full cut, transparentmark-medium.svg21–40px usesmark-small.svg20px and undermark-on-dark.svgLight C’s and bar, for ink backgroundsmark-mono-black.svgOne colour, for print and stampslockup.svgMark + COVERT CLOUDfavicon.svgModern browsersfavicon-16.pngLegacy favicon, 16 × 16favicon-32.pngLegacy favicon, 32 × 32apple-touch-icon.png180 × 180, iOS home screenicon-192.png192 × 192, PWA and app iconicon-512.png512 × 512, PWA and app iconmark-2x.png540px raster for docs and deckslogo-email-2x.pngEmail header, shown at 217 × 32covert-cloud.cssDesign tokens and components

Wordmark

For headers and sign-in. “Cloud” sits under a red bar; hover reveals it on the web.

CovertCloud

covert-gpt

Color

Signal#EC3013 · the mark, primary action, alerts
Ink#201E1D · text, black bars
Surface#EAE9E9 · panels
Paper#F3F2F2 · page ground
Signal
100
200
300
400
500
600
700
800
900
Neutral
100
200
300
400
500
600
700
800
900

One accent only. Signal fails 4.5:1 for body text on Paper; red text and links use Signal 700 (#AE1800).

Type

Display
Archivo 800, tight tracking, often uppercase
Body
Archivo 400 / 600
Code
System monospace
Email
Arial / Helvetica fallback

Voice

Terse and technical. Say what happened and what to do. One line if possible.

  • Workspace ready.
  • Reset link expires in 30 min.
  • New sign-in: Firefox, Berlin.

The bars do the joking. Mystery lives in the hidden-bar motif. Interface text stays literal.

Names. Covert Cloud, covert-gpt, covert-cloud.com.